VW Car-Net → myVW+

Connected Services Rebrand

From October 2024 to August 2025, I was embedded as a CI&T contractor into the Ownership department at Volkswagen, specifically supporting copywriting and content development needs for the app myVW.

During this time, I led the full mobile rebrand of all VW connective services from Car-Net to myVW+, accounting for hundreds of screens and developing systems such as Figma component libraries to manage repeating text, including over a hundred disclaimers.

Throughout the rebrand, I coordinated with 4 different teams (App, Connected Services/Revenue, Owner Resources, Legal) and supported the initiative to update all web content with the new branding as well, establishing governing systems and content repositories through their existing Atlassian software.

My support on the myVW+ rebrand resulted in a more systemic approach to large-scale content replacement and optimization within VW’s digital teams, utilizing existing software licensing and resources to create ad-hoc content management tools without a devoted CMS. Many of these systems are now used for other projects, as well, and the Figma disclaimer library was immediately implemented and continues to be used by UX designers on the app team.